Yifei Zhu

Hi, I’m Yifei Zhu, a senior at Parsons School of Design, majoring in Strategic Design and Management. My focus is on blending design, business strategy, and sustainability, especially in the fashion and luxury industries.

I’ve gained valuable experience during my internship at a celebrity brand, where I worked on creative partnerships and marketing strategies. This gave me insights into how brands can build long-term value beyond celebrity influence while incorporating sustainable practices.
 

With graduation approaching, I’m excited to explore roles in branding, marketing, and sustainable business strategy, helping brands craft compelling narratives and drive meaningful, responsible growth.